You get a stat, You get a stat, Everyone gets a stat

May 22, 2019

It seems that every week there are more and more results from influencer marketing studies. We know how busy you are so we thought we would compile a list of the latest and our favorite influencer marketing statistics.• 61% of Americans interact with an influencer at least once a day! (Rakuten Marketing, 2019 Influencer Marketing Global Survey)• 87% of all shoppers state an influencer increased their purchase intent of a product Rakuten Marketing, 2019 Influencer Marketing Global Survey)• 7X: Micro-influencers achieve an average of 7X more engagement than an influencer with larger followings (Social Publi, 2019 Influencer Marketing Report: A Marketer’s Perspective)• 84% of marketing professionals believe influencer marketing is effective (Social Publi, 2019 Influencer Marketing Report: A Marketer’s Perspective)• 42% of marketers have an “always-on” influencer strategy (Influencer marketing hub, Influencer marketing benchmark report 2019)• 39% of marketers are increasing their influencer marketing budgets in 2019 (Influencer marketing hub, Influencer marketing benchmark report 2019)• 57% of marketers say content outperforms brand-created content (Social Publi, 2019 Influencer Marketing Report: A Marketer’s Perspective)• Influencer marketing industry will be between $5B and $10B by 2022 (Linqia, The State of Influencer Marketing 2019)• 25% of influencer reject a collaboration if the brief guidelines are too restrictive (Linqia, The State of Influencer Marketing 2019)• 70% of YouTube views trust YouTube creators more than other celebrities (Brafton).