(via SearchEngine Journal)

"Video, both organic and paid, is still the best option to cut through the social noise. It’s easier than ever to get more value out of your video marketing:

• The expense of creating video content continues to drop.
• There are tons of new apps on the market to help create video posts quickly.
• Recording original video is free and relatively easy with a smartphone, a few basic skills, and a little production savvy.

All of this means we’ve reached a tipping point. If you aren’t already using video to market your brand or business, you’re going to fall behind." Read the full article here